Overly polished, overly scripted, overly rehearsed, overly flashy, and simply over-produced—it’s the quickest way to make a brand video forgettable. Viewers don’t want an advertisement; they want a connection.
Great video content doesn’t just happen on set (no matter how natural the final cut presents); it’s sculpted in post-production. Editing is where the raw material transforms into a polished story that resonates with audiences, and when it’s done with craft and a deft hand, the audience doesn’t even think about the work at all.
Short-form video content has become a dominant force in the blitz of content/media available today on anyone’s phone, captivating audiences with its bite-sized, easily digestible format.
Motif Media partnered with Anderson Windows and The Modern Craftsman to create an impactful brand video that showcases not only what Anderson offers from a product perspective but also how its products align with the needs of contractors in the field.
With video marketing, choosing between long-form and short-form content is a decision guided by where you feel you can best connect with your intended audience, but what exactly is the difference between the two video mediums?
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