How Brand Videos Tell Stories Through Relatable Moments
Start your career as color grading editor
Id sit donec fermentum quis facilisis sagittis velit pulvinar sollicitudinat dolor aliquam risus ultricies cras tortor est lacus vitae scelerisque ac aliquam rutrum mattis mauris commodo invitaeleo odio amet mi pulvinar in sagittis quis auctor vestibulum quisque tristique sagittis non ullamcorper donec.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
Choosing the right color software
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis dolor sit amet consectur.
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
Choosing the best computer monitor
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. Porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse
Creating your viewing environment
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque. Velit euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus. amet est placerat in egestas erat imperdiet sed euismod nisi.
Varius duis at consectetur lorem donec massa sapien faucibus etivamus arcu felis bibendum ut tristique et egestas quis ccumsan sit amet nulla facilisi morbi orci a scelerisque purus
Conclusion
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec
Motif Media partnered with Anderson Windows and The Modern Craftsman to create an impactful brand video that showcases not only what Anderson offers from a product perspective but also how its products align with the needs of contractors in the field.
The Motif Boston video production crew took multiple trips to Conway, NH, and Hyannis, MA, on the Cape to capture all the footage needed to tell a complete story. We needed to convey how Anderson works closely with companies like Cape Cod Panel in a practical, approachable, and helpful way.
National brands with a pedigree like Anderson have a reputation to uphold, and connecting with local vendors who use their products daily is an effective strategy for maintaining their legacy. Local builders/contractors like Mullen Building featured in the brand video are almost always happy to contribute and partake in brand videos for vendors they trust and have a great working relationship with. Garnering and nurturing this type of relationship helps Anderson in so many ways. Our job was to covey this symbiotic relationship with engaging, interesting, well-produced, and, above all, relatable long-form video content.
Brands Videos Don’t Need To Be Dull, Flat or Uninspired
For Anderson Windows, the video's messaging goal is simple: show how they support home framing/paneling manufacturers to be best prepared for clients' needs before any product is shipped to the site. But for the team at Motif, we needed to produce and curate footage that got that message across in a way that wasn’t stiff, unapproachable, or unengaging. We decided to use a diverse set of equipment and video production strategies to get the job done right and meet our high standards of footage capture.
Our team spent multiple days capturing footage with an array of different digital camera equipment, including drones, DSLRs, and steady cams, to get the shots we needed to show the expanse of the Cape Cod Panel’s operations and the work site itself in Conway. But all the best equipment money can buy doesn’t matter unless inspired creators use it. Thanks to our talented team of producers, videographers, and editors, the result is a 14-plus-minute brand video that helps establish trust with its intended audience.
Please contact us today to discuss your next brand video project.
We are a trusted video production company in Boston that will not shortchange your story or risk your reputation.
.jpg)
