Steele

Project Overview

Steele Canvas & Basket Co.: Streamlining Customer Support

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Answering questions. Saving time.

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Steele Canvas came to us with a common challenge—managing a high volume of repetitive customer inquiries. Their team was spending valuable time responding to the same questions, forwarding how-to PDFs, and handling support emails. They needed a solution that was as practical and durable as the products they offer.

At Motif Media, we created a series of how-to videos that directly addressed the most frequently asked questions. These videos are now hosted on Steele Canvas’ website, providing clear, concise guidance to customers right when they need it. The result? A significant reduction in customer support emails, with most inquiries now being answered before they even reach the inbox.

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Efficient, effective, and long-lasting—just like Steele Canvas’ products.

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