Brand Video Production: Build Trust Through Storytelling
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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For too long, skilled businesses in the trades working construction, woodworking, electrical, etc, have relied on word of mouth, before-and-after photos, and maybe a low-rent, local TV ad to market their services. But that doesn’t need to be how it is. With quality brand video production more accessible for businesses of most sizes, tradespeople have discovered/embraced the ability of brand videos to build trust and showcase their personnel and expertise in ways static images and testimonials simply can’t.
At Motif Media, we work with businesses of all types. But we have formed a strong connection with builders, contractors, and the trades community as a whole to turn their work into compelling visual stories. Not ads. Not pitches. Just honest, thoughtful brand documentation of their processes, the talented teams, and crafts.
Brand Video Production: Show, Don’t Sell
We’re in a different era of marketing goods and services; people don’t just want to know what you do, they want to know how you do it. Brand video production is about pulling back the curtain and showing the day-to-day work, the detail behind the results, and the humans/personalities working hard on every project. The strategy builds brand trust, and it’s as simple as that. From how-to videos to a docuseries filmed over the course of a few years, these videos can educate, inspire, and connect with people while subtly, tactfully positioning your brand as trustworthy.
A Client Story Worth Telling
For a quick example, see one of our recent brand video productions, created for NS Builders and shared on YouTube. The video follows Nick of NS as he discusses the installation considerations/details of a stunning white oak ceiling in one of the company’s most detail-driven builds. Even for viewers who are not in the trade, the video is accessible and gives an earnest glimpse into the craft and dedication NS Builders brings to their projects.
See the full video here: White Oak Ceiling Installation | How We Nailed the Details
Brand Building, One Frame at a Time
Every trade has a story worth telling, often several. Long-form brand video lets you tell those stories with authenticity, rhythm, and depth.
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